Follow the money. Not just the score.
Every Wednesday morning — the deals, ownership stakes, and business moves from athletes and artists building empires off the court, off the stage, and off the field.
ISSUE #21
The Players Bought In Before The First $1 Billion
Plus: Pharrell's $15 million Jordan week, Sia sells half her catalog, and Lil Yachty's Nike Mid.
ISSUE #20
The truth about college NIL Deals
Plus: Where the money in college sports really comes from, and who's quietly winning it.
ISSUE #19
ESPN Couldn’t Stop ryan clark
Plus: Mbappé left Nike, J. Cole built his own shoe, and Jalen Brunson launched the family firm.
ISSUE #18
Messi Just Can’t Slow Down
Plus: Denzel Ward bought into the Guardians, Tiger's $1 billion round, and Pusha T & Pharrell's coffee.
ISSUE #17
from $18 Million to $800 Million
Plus: Westbrook's equity stake, Chris Paul's media company, and Von Miller's chicken deal.
ISSUE #16
Collier and stewart built the league the players own
Plus: Drake's 44%, Harrison Barnes bought a bank, and Josh Allen took the CEO title.
ISSUE #15
dolly parton was a pioneer
Plus: Nneka Ogwumike's ownership stake, McCaffrey's shoe company, and Jimi Hendrix at sixty.
ISSUE #14
Tom brady waited until it worked
Plus: Megan Thee Stallion's masters, Kelce's NIL play, and Drake dressing five MLB teams.
ISSUE #13
DeAndre Hopkins went back to school
Plus: Shaq's equity play, Tom Brady's card empire, and Snoop closing shirt deals.
ISSUE #12
Beyoncé Wanted the whole thing
Plus: Jake Paul's promotion swallows the PFL, Serena drops her own name, and Pharrell's auction house adds watches.
ISSUE #11
Jeff Salzenstein cleared $3,000 the week he cracked tennis’s top 100
Plus: the athlete he thinks is quietly doing it better than anyone, and what he'd do differently at 22.
ISSUE #10
David beckham’s billion-dollar vote of confidence
Plus: Mookie Betts builds his own gloves, the Currys open three restaurants in Charlotte, and Bieber and Travis Scott debut unreleased sneakers.READ MORE →
ISSUE #9
Lamine Yamal Owns nothing. For Now.
Plus: Michael Jordan buys in at 63, Tracy McGrady owns the camp that made him, and J. Cole prints a $40 magazine
ISSUE #8
Coco gauff doesn’t just play tennis
Plus: The money in women's sports is here, Kyle Lowry's second act, Pharrell's hometown flex, and more.
ISSUE #7
Lebron is closing out his la Chapter
Plus: Azzi Fudd bets on herself, a $500 stake in pro sports, and a group of OKC stars building something at home.
ISSUE #6
Giannis Bet on more than miami
Plus: Drake Sells Half of OVO, Gareth Bale is Buying Teams, and more.
ISSUE #5
Ice cube wants you to own his league
Plus: Why Messi and Ronaldo don't need a paycheck, Bellingham buys into cricket, and more
ISSUE #4
Captain Clutch & The alien
Plus: Steph Curry’s Li-Ning Numbers, Jaden Smith’s Louboutin Takeover, and More.
ISSUE #3
Serena williams has no chill
Plus: Steph Curry Goes Global, Shedeur Sanders Bets On Himself, and More.
ISSUE #2
Steph Curry's retirement plan
Plus: Beckham's Billionaire Boy's Club, Reece's Olympic Homecoming, and More
ISSUE #1
How DRAke hired a serie a front officE
Plus: John Wall’s HBCU Bet, Nike’s Software-Updated Sneaker, and More
THE BOARD
ATHLETE BUSINESS
Steph Curry Signs $50M Brand Deal With Rakuten
The Warriors star adds another equity play alongside his Unanimous Media slate.
MUSIC & MONEY
Bad Bunny's World Tour Grosses $350M
A record-setting run that cements him as a global revenue machine — not just a chart-topper.
DEAL WATCH
WNBA Star A'ja Wilson Joins Nike's Signature Tier
A landmark moment for women in sports and the growing power of the WNBA brand.
MARKET WATCH
ATHLETE MEDIA
$2.3B ↑
Combined athlete-owned media valuations, up 40% YoY
NIL MARKET
$1.67B
Total NIL deal value paid out in the 2024–25 academic year
TOUR REVENUE
$4.1B ↑
Global music tour gross revenue, tracking highest ever in 2025
LATEST POSTS
TC
A weekly read on the deals, ownership stakes, and business moves from athletes and artists building empires off the court, off the stage, and off the field. Straight to your inbox. Every Wednesday morning.
