THE MONEY
BEHIND THE
CULTURE
Every Wednesday at 7:00am ET — the deals, ownership stakes, and business moves from athletes and artists building empires off the court, off the stage, and off the field.
GET THE CLOSEOUT
TOP STORIES
DEAL WATCH
LeBron's Media Empire Just Got Bigger
SpringHill's latest partnership puts LBJ at the center of a $750M content play.
OWNERSHIP
Jay-Z's Tidal Stake Finds a New Home
Square's acquisition deal reshuffles the music streaming equity landscape.
BRAND MOVES
Serena Ventures Closes $111M Fund
Williams' second fund backs underrepresented founders across tech and consumer.
MARKET WATCH
NIL Money is Changing College Sports Forever
Top recruits now arrive at campus with six-figure deals already signed.
THE BOARD
ATHLETE BUSINESS
Steph Curry Signs $50M Brand Deal With Rakuten
The Warriors star adds another equity play alongside his Unanimous Media slate.
MUSIC & MONEY
Bad Bunny's World Tour Grosses $350M
A record-setting run that cements him as a global revenue machine — not just a chart-topper.
DEAL WATCH
WNBA Star A'ja Wilson Joins Nike's Signature Tier
A landmark moment for women in sports and the growing power of the WNBA brand.
MARKET WATCH
ATHLETE MEDIA
$2.3B ↑
Combined athlete-owned media valuations, up 40% YoY
NIL MARKET
$1.67B
Total NIL deal value paid out in the 2024–25 academic year
TOUR REVENUE
$4.1B ↑
Global music tour gross revenue, tracking highest ever in 2025
LATEST POSTS
TC
A weekly read on the deals, ownership stakes, and business moves from athletes and artists building empires off the court, off the stage, and off the field. Wednesdays at 7:00am ET.