All of our previous posts
Oct 7, 2026
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4 min read
Plus: Pharrell's $15 million Jordan week, Sia sells half her catalog, and Lil Yachty's Nike Mid.
Sep 30, 2026
6 min read
Plus: where the money in college sports really comes from, and who's quietly winning it.
Sep 23, 2026
Plus: Mbappé left Nike, J. Cole built his own shoe, and Jalen Brunson launched the family firm.
Sep 16, 2026
5 min read
Plus: Denzel Ward bought into the Guardians, Tiger's $1 billion round, and Pusha T & Pharrell's coffee.
Sep 9, 2026
Plus: Westbrook's equity stake, Chris Paul's media company, and Von Miller's chicken deal.
Sep 2, 2026
Plus: Drake's 44%, Harrison Barnes bought a bank, and Josh Allen took the CEO title.
Aug 26, 2026
Plus: Nneka Ogwumike's ownership stake, McCaffrey's shoe company, and Jimi Hendrix at sixty.
Aug 19, 2026
Plus: Megan Thee Stallion's masters, Kelce's NIL play, and Drake dressing five MLB teams.
Aug 12, 2026
Plus: Shaq's equity play, Tom Brady's card empire, and Snoop closing shirt deals.
