Oct 7, 2026
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4 min read
Plus: Pharrell's $15 million Jordan week, Sia sells half her catalog, and Lil Yachty's Nike Mid.
Sep 30, 2026
6 min read
Plus: where the money in college sports really comes from, and who's quietly winning it.
Sep 23, 2026
Plus: Mbappé left Nike, J. Cole built his own shoe, and Jalen Brunson launched the family firm.
Sep 16, 2026
5 min read
Plus: Denzel Ward bought into the Guardians, Tiger's $1 billion round, and Pusha T & Pharrell's coffee.
Sep 9, 2026
Plus: Westbrook's equity stake, Chris Paul's media company, and Von Miller's chicken deal.
Sep 2, 2026
Plus: Drake's 44%, Harrison Barnes bought a bank, and Josh Allen took the CEO title.
Aug 26, 2026
Plus: Nneka Ogwumike's ownership stake, McCaffrey's shoe company, and Jimi Hendrix at sixty.
Aug 19, 2026
Plus: Megan Thee Stallion's masters, Kelce's NIL play, and Drake dressing five MLB teams.
Aug 12, 2026
Plus: Shaq's equity play, Tom Brady's card empire, and Snoop closing shirt deals.
Aug 5, 2026
Plus: Jake Paul's promotion swallows the PFL, Serena drops her own name, and Pharrell's auction house adds watches.
Jul 29, 2026
Plus: the athlete he thinks is quietly doing it better than anyone, and what he'd do differently at 22.
Jul 22, 2026
3 min read
Plus: Mookie Betts builds his own gloves, the Currys open three restaurants in Charlotte, and Bieber and Travis Scott debut unreleased sneakers.
Jul 15, 2026
Plus: Michael Jordan buys in at 63, Tracy McGrady owns the camp that made him, and J. Cole prints a $40 magazine
Jul 8, 2026
Plus: The money in women's sports is here, Kyle Lowry's second act, Pharrell's hometown flex, and more.
Jul 1, 2026
Plus: Azzi Fudd bets on herself, a $500 stake in pro sports, and a group of OKC stars building something at home.
Jun 24, 2026
Plus: Drake Sells Half of OVO, Gareth Bale is Buying Teams, and More
Jun 17, 2026
Plus: Why Messi and Ronaldo don't need a paycheck, Bellingham buys into cricket, and more
Jun 10, 2026
Plus: Steph Curry's Li-Ning Numbers, Jaden Smith's Louboutin Takeover, and More
Jun 3, 2026
Plus: Steph Curry Goes Global, Shedeur Sanders Bets On Himself, and More.
May 27, 2026
Plus: Beckham's Billionaire Boys Club, Reece's Olympic Homecoming, and More.
May 20, 2026
Plus John Wall's HBCU Bet, Nike's Software-updated Sneaker, and More.
